In the pop culture space there is often a lack of respect/notoriety for artists that hail from Florida. Of course, we have artists like Trina, T-Pain, The City Girls, Ariana Grande, and more, but FL. is underrated in terms of creativity.
This absence of representation inspired my friend Tori Brown and I to launch a campaign highlighting relatively new/up and coming artists from Florida. We decided we’d call the campaign Homegrown and base it off of orange juice–one of FL’s staples.
This campaign features eight Black artists who were born/raised in Florida and are making moves in music. Featured first is DESTIN CONRAD. For this project, Tori served as the art director/graphic designer and I was the content & copy writer.
Released April, 2024
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Doechii
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Pilot Jonezz
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Muni Long
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Amaria
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Hush Forte
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Barely Legal
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Monae Marleau
